No chemically-treated mosquito netting currently on the market meets the WHO's four-year useful life standards, while our chemical-free netting does. The use of non-chemical mosquito netting protects the environment from pesticides while making the route to market rapid, with minimal costs for product development. Current bug netting uses permethrin, a pesticide highly toxic to freshwater organisms as well as to beneficial insects like honey bees.

Bug netting that uses permethrin loses effectiveness over time as the chemicals wear off, causing 1.4 billion grams of permethrin to enter into sub-Saharan African environments annually. Although the direct effects of permethrin on humans are minimal, most African governments do not have adequate resources to prevent environmental contamination of freshwater resources, causing enormous damage to local ecosystems. Not only are the effects of permethrin dire on the environment now, but its continued use leads to only more mosquito resistance with resistance developing at a higher rate. Non-chemical mosquito netting, however, continues to protect against mosquitos years after chemical netting does not, without introducing toxic chemicals into the environment.